“美丽中国 品味四川”——“川菜走出去”北京推介会掀起“川菜热”
2019-05-20
“美丽中国 品味四川”——“川菜走出去”北京推介会掀起“川菜热”
“A Bite of Sichuan, Beautiful China”—“Sichuan Cuisine Go Global” Promotion Meeting in Beijing Caused a “Sichuan Cuisine Fever”


5月31日,四川省在第五届中国(北京)国际服务贸易交易会上举办了四川主题日——“川菜走出去”北京推介会。四川省人民政府牛晓峰副秘书长代表省政府出席推介会,商务部服贸司、北京、河北、湖北、安徽、海南、云南、青岛等省市商务主管部门、世界中餐业联合会、中国烹饪协会、四川省部分市州商务主管部门、省内外品牌餐饮企业负责人及四川广播电视台、北京电视台、搜狐、网易等媒体共100余人参加了推介会。

On May 31, Sichuan Province hosted the "Sichuan Cuisine Go Global" Promotion Meeting in Beijing on the Sichuan theme day at the 5th China (Beijing) International Fair for Trade in Services. Niu Xiaofeng, Deputy Secretary General of Sichuan Provincial People’s Government, attended the promotion meeting on behalf of the provincial government. More than 100 people from Department of Trade in Services, Ministry of Commerce, commerce departments of Beijing, Hebei, Hubei, Anhui, Hainan, Yunnan, Qingdao and other provinces and cities, World Federation of Chinese Catering Industry, China Cuisine Association, commerce departments of some cities and prefectures of Sichuan Province, the brand catering enterprises in and outside of the province, and Sichuan Radio and Television, China Beijing TV Station, Sohu, Netease and other media participated in the promotion meeting.
 
 

一部气势恢宏的“川菜弘川”宣传片拉开了推介会序幕,呈现出川菜丰富的历史文化和发展成就,描绘了“川菜走出去三年行动方案”蓝图。四川省人民政府副秘书长牛晓峰、商务部服贸司副巡视员王惠英和世界中餐业联合会监事会主席武力致辞。成都市商务委副巡视员陈小兵介绍了成都打造川菜品牌和建设美食之都城市名片的经验,皇城老妈和阿斯牛牛两家川菜企业介绍了“走出去”发展的情况。 

A magnificent promotion film of "Inclusive Sichuan, Delicious Food" opened the prologue of the event, showing the rich history, culture and development achievements of Sichuan cuisine, and depicting the blueprint of the "Three-Year Action Plan for Sichuan Cuisine to Go Global". Niu Xiaofeng, Deputy Secretary General of Sichuan Provincial People’s Government, Wang Huiying, Associate Counsel of Department of Trade in Services and Commercial Services of Ministry of Commerce of the People’s Republic of China, and Wu Li, Chairman of Board of Supervisors of World Federation of Chinese Catering Industry delivered speeches. Chen Xiaobing, Associate Counsel of Chengdu Municipal Commission of Commerce, introduced Chengdu's experience in creating Sichuan cuisine brand and building the city card as a Gastronomy City. Two Sichuan companies, Huangcheng Laoma and AS66, introduced the status of their "go global" development.
 
 

四川素有“天府之国”的美誉,是中国的人口大省、资源大省、经济大省和教育、科技、文化、旅游大省,是支撑“一带一路”建设和长江经济带联动发展的战略纽带与核心腹地。川菜作为四川独特的名片,享有“一菜一格,百菜百味”的美誉,拥有深厚的文化底蕴和广泛的消费人群。全国地(市)级以上城市和绝大部分县城基本上都有川菜馆,成都映象、老房子、巴国布衣、蜀大侠等一批川菜名店和企业在美国、葡萄牙、泰国、中国香港等国家和地区开设连锁门店,“川菜走出去”步伐不断加快。

Known as the "Land of Abundance", Sichuan is a province of large population, abundant resources, prosperous economy, good education, advanced technology, rich culture and developed tourism. It is the strategic tie and core hinterland that supports the Belt and Road Initiative and the joint development of the Yangtze River Economic Belt. As a unique business card of Sichuan, Sichuan cuisine enjoys a reputation of "one dish, one style, one hundred tastes in one hundred dishes" and has deep cultural heritage and extensive consumer groups. Basically, there are Sichuan restaurants in cities above the prefectural (municipal) level and the vast majority of counties and towns. A number of Sichuan specialty stores and enterprises, including Chengdu Impression, The Old House, Sichuan Folk and Shu Daxia Hot Pot, have opened chain stores in the United States, Portugal, Thailand, Hong Kong and other countries and regions. The pace of "Sichuan Cuisine Go Global" has continued to accelerate.

我省高度重视川菜产业发展,持续推动川菜产业规模化、高质量发展。目前,各项工作已取得积极进展。一是川菜产业发展良好。2017年,四川省餐饮业实现销售额2487.8亿元,同比增长12.4%,高于全国增速1.7个百分点;全省住宿餐饮业从业人员占第三产业从业人员的25%以上,对拉动消费、促进就业、推动产业融合发展发挥了积极作用。二是品牌建设初见成效。全省拥有60余种“中华名小吃”、14个餐饮类“中华老字号”、31个餐饮类“四川老字号”。成都市加快打造“世界美食之都”城市品牌,一批特色餐饮街区成为四川的城市旅游名片。三是发展环境不断优化。省政府印发了《四川省促进川菜走出去三年行动方案》,实施“以一盘川菜、带动国内外两大行动、实施三大创新工程、助推四大基地建设、促进五大产业发展,形成六个推广成果”的“123456”战略,积极推动“川菜走出去”。

Our province attaches great importance to the development of the Sichuan cuisine industry and continues to promote its large-scale and high-quality development. At present, positive progress has been made in all aspects. First, the Sichuan cuisine industry has developed well. In 2017, Sichuan's catering industry achieved the sales volume of RMB 248.78 billion, with an year-on-year increase of 12.4%, which was 1.7 percentage points higher than the national growth rate; the employees in the province's accommodation and catering industry accounted for more than 25% of the employees in the tertiary industry, which played a positive role in stimulating consumption, promoting employment, and pushing forward the development of industrial integration. The second is the initial success of brand building. The province has more than 60 kinds of "Chinese Top Snacks", 14 "Chinese time-honored brand" and 31 "Sichuan time-honored brand" in catering categories. Chengdu has accelerated the creation of city brand—"Gastronomy City of the World", and a number of specialty food and beverage districts have become Sichuan city tour cards. The third is the continuous optimization of the development environment. The provincial government issued the "Three-year Action Plan for Sichuan Cuisine to Go Global of Sichuan Province" and implemented the strategy "with a dish of Sichuan cuisine, driving domestic and international actions, implementing three major innovation projects, boosting the construction of four major bases, and promoting the development of five major industries, and forming six promotion results", which has actively promoted "Sichuan cuisine go global".

推介会上,四川省广播电视台副总编辑刘萌女士宣布了“美丽中国 品味四川---2017川菜挑战大赛”评选结果。作为《川菜走出去三年行动方案》首发活动,大赛评出50道川菜名菜,25名川菜名师,30家川菜名店,川菜“三名”将用于统一的对外市场宣传。牛晓峰副秘书长、王惠英副巡视员及于滨副厅长为获奖代表授牌。

At the promotion conference, Ms. Liu Meng, Deputy Editor-in-Chief of Sichuan Radio and Television announced the results of the selection of "A Bite of Sichuan, Beautiful China—2017 Sichuan Cuisine Challenge Competition". As the first activity of the "Three-Year Action Plan for Sichuan Cuisine to Go Global," the competition has selected 50 Sichuan time-honored cuisines, 25 top chefs of Sichuan cuisine and 30 top stores of Sichuan cuisine, and they will be used for unified external marketing. Deputy Secretary-General Niu Xiaofeng, Associate Counsel Wang Huiying, and Deputy Director Yu Bin granted awards to the winners.
 

当前,四川省正深入贯彻落实党的十九大精神和习近平总书记对四川工作重要指示精神,认真开展“大学习、大讨论、大调研”活动。按照习近平总书记提出的“四川农业大省这块金字招牌不能丢,要带头做好农业供给侧结构性改革这篇大文章”的重要指示精神,深入推进川菜产业的标准化、规范化、规模化建设,不断强化行业监管、提升品牌形象、创新发展模式,助推川菜“走出去”和高质量发展,充分发挥川菜独特作用,带动农业优势特色产业、绿色食品种养基地和农产品加工业发展,助推旅游及健康养生养老等产业繁荣,促进“一、二、三”产业联动提升。

At present, Sichuan Province is thoroughly implementing the spirit of the 19th CPC National Congress and General Secretary Xi Jinping's important instructions on Sichuan and earnestly carrying out activities of "In-depth Study, Extensive discussion, and All-around Survey". In accordance with the spirit of the important instructions of General Secretary Xi Jinping's "the golden signboard of the Sichuan as the large agriculture province should not decline, so we must take the lead to do a good job in the agricultural supply-side structural reform", we further promote the standardization, normalization and large-scale construction of the Sichuan cuisine industry. Continuously strengthen industry supervision, enhance brand image, and innovate development models to carry forward Sichuan cuisine "go global" strategy and high-quality development, give full play to the unique role of Sichuan cuisine, and promote the development of superior agricultural industries and characteristic industries, green food breeding bases, and agricultural product processing industries. Boost the prosperity of industries such as tourism, health care, and pensions, and promote the joint development of primary, secondary and tertiary industries.

四川将借助更多国际化平台,推动“川菜走出去三年行动方案”的进一步实施,做大川菜产业、做优川菜企业、做响川菜品牌,热忱欢迎各界朋友来川“品味道、谈合作、求共赢”!

Sichuan will utilize more international platforms to promote the further implementation of the "Three-Year Action Plan for Sichuan Cuisine to Go Global", increase the scale of Sichuan cuisine industry, improve the quality of related enterprises, and make the brands of Sichuan cuisine known to all. We warmly welcome friends from all circles to come to Sichuan to "taste Sichuan cuisine, seek cooperation, and reach win-win outcome".