On the afternoon of December 30, the launch ceremony of the "2022 Sichuan Spring Festival Shopping Month and Chengdu Spring Festival Shopping Spree", sponsored by the Sichuan Provincial Department of Commerce and the Chengdu Municipal People's Government, was held in Chengdu. Zeng Qing, Director of the Sichuan Provincial Department of Commerce, attended the ceremony and delivered a speech.

In his speech, Director Zeng Qing pointed out that the "2022 Sichuan Spring Festival Shopping Month" event, under the joint efforts of the provincial and municipal governments and enterprises in Sichuan, will present more than 60 sales promotion activities, such as the Online New Year's Shopping Festival, the Chengdu Spring Festival Shopping Spree, the New Year's Shopping Festival and the Panda Food Festival. These events will inject new vitality into the province's consumer market during the New Year's Day and Spring Festival. In 2022, the Sichuan Provincial Department of Commerce will implement the deployment requirements of the CPC Sichuan Provincial Committee, the Sichuan Provincial People's Government and the Ministry of Commerce (MOFCOM) to convene the province's first consumption promotion conference at a high standard and hold the First China (Sichuan) International Panda Shopping Festival. The department will continue to apply and enrich the consumption promotion policies and provide full support for market players, thus facilitating the sustained recovery of consumption. All-around consumption promotion projects will be conducted to support regions with suitable conditions to build featured consumption clusters and develop the night-time economy and first-store economy. By earnestly implementing the construction plan for the Chengdu-Chongqing Economic Circle, the department will strengthen its cooperation with Chongqing to help build Chengdu into an international consumption center and nine cities, including Mianyang, Nanchong and Neijiang, into regional consumption centers, and take faster steps to establish international consumption destinations with the Sichuan characteristics. Chances will be given to an increasing number of enterprises for them to go global and actively participate in China International Import Expo (CIIE), China Import and Export Fair (Canton Fair), China International Consumer Products Expo and other nationally renowned exhibitions. It is hoped that the brand influence of Sichuan's products and their share in the markets outside Sichuan can be raised through these platforms.

Liu Xiaoliu, Member of the Standing Committee of the CPC Chengdu Municipal Committee, Fu Yan, Special Commissioner of the MOFCOM in Chengdu, Peng Heliang, Deputy Director of the Chongqing Municipal Commission of Commerce, Liu Xiangchao, First-level Inspector of the Sichuan Provincial Department of Commerce, attended the launch ceremony. Other participants at the ceremony included the heads of the relevant departments directly under Chengdu and of the commercial departments of Mianyang, Nanchong and Neijiang, directors of the relevant divisions and offices of the commerce departments, and key enterprises in the consumer industry.